David Pham Tran Essays (252 words) - Microbiology, Bacteriology

David Pham Tran Essays (252 words) - Microbiology, Bacteriology David Pham Tran Biology 10H Park View High School Sterling, VA THE NUMBER OF COLONIES GROW FROM THE BACTERIA COLLECTED FROM DIIFERENT LOCATIONS IN SCHOOL The purpose of this experiment was to test the colony counts of bacteria after growing them in the same amount of time. The hypothesis of this experiment is if bacteria are collected from different locations in school, then the colony counts of bacteria will be the same. The independent variables of this project were the different locations in school that bacteria were being collected from. The dependent variable was the number of colonies that grew from the bacteria. The control group is was the cafeteria table since it was constantly wiped. Bacteria is a major group inside of every living organism, but they are very small. Bacteria are among the smallest living objects. Humans and animals are surrounded and living among bacteria. Most of the time they are not visible to our "naked eyes". The bacteria would be collected and apply to the nutrient agar, wait a week to collect the data after it completely grow. The most important finding was to see if the averages of the groups are slightly the same. The mean of this project is 32 colonies. The p-value of this experiment was 0.05, approximately 0.033. The alternative hypothesis was not supported. Comparing to the control group, the independent variables did affect the dependent variables. The limited time also affected the experiment because more time was needed to analyze the bacteria.

Italian Nouns With Irregular Gender

Italian Nouns With Irregular Gender In Italian, grammatical gender, when referring to people and animals, is related to sex. However, this principle is not always observed. Three distinct examples include: la guardia (guard- usually a man), il soprano (a woman), laquila (eagle- male or female). Regarding things, the attribution of gender may seem unrelated with respect to meaning. For example, there is no logical reason for which il latte (milk) and il sale (salt) should be masculine (notably, in Venetian dialect both are feminine). To the contemporary Italian speaker the choice between masculine or feminine seems to be either totally arbitrary, or, in the case of derivative nouns, simply a matter of grammatical fact (e.g., nouns ending with the suffix -zione are feminine, while nouns ending with the suffix -mento are masculine). For todays speaker, a historical explanation does not count; the contemporary perspective must remain distinct from the diachronic (which concerns the evolution of language). Italian nouns, for the most part, retain their gender from the Latin. Nouns originally neutral in Latin usually became masculine. There have been some changes, though: from the Latin word folia, the neuter plural of folium, in Italian became foglia (leaf), feminine singular (because in Italian the ending -a, in the majority of cases, is feminine and singular). The conformity to this rule is also illustrated in the assignment of gender to foreign words used in Italian. That the assignment of gender is immaterial with respect to the inherent meaning of things is born out by a comparison between diverse languages, even though they are related to one another: Italian, French, and Spanish. Consider the following: Masculine in Italian / Feminine in French:il dente- la dent (tooth), il costume- la coutume (costume), il fiore- la fleur (flower), il mare- la mer (sea) Feminine in Italian / Masculine in French:la coppia- le couple (couple), la mescolanza- le mà ©lange (mixture), la sciabola- le sabre (saber) Masculine in Italian / Feminine in Spanish:il costume- la costumbre (costume), il fiore- la flor (flower), il latte- la leche (milk), il miele- la miel (honey), il sale- la sal (salt), il sangue- la sangre (blood) Feminine in Italian / Masculine in Spanish:la cometa- el cometa (comet), la domenica- el domingo (Sunday), lorigine- el origen (origin) English is much easier, since grammatical gender is not recognized except in rare cases. Conversely, German, much like Latin, also has the neuter gender. There are significant differences between the Italian and German with regard to gender; for instance il sole (the Sun) is feminine (die Sonne), while la luna (the Moon) is masculine (der Mond).

Young goodman brown by Nathaniel Hawthorne analytical analysis Research Paper

Young goodman brown by Nathaniel Hawthorne analytical analysis - Research Paper Example The story is considered as one of the most widely accepted literary works which clearly explores the mischievous life of 17th century Puritan society. The theme of the story is related to the madness surrounding the Salem Witchcraft Trials of 1692. Hawthorne presents the conflict between good and evil through the perspective of his protagonist Goodman Brown. Through the obliteration of Brown’ illusions about goodness and virtue the writer criticize social customs and manners. Hawthorne presents his protagonist as a powerful instrument to convey his thoughts and ideas about the social and religious customs which took place in 17th century Puritan society. He develops the story through the historical events like black mass, Salem Witchcrafts Trials which happened in 17th century life. Hawthorne’s short story Young Goodman Brown represents the conflicts between good and evil which explored uncertainty of Puritan beliefs in God. In the beginning of the story Hawthorne prese nts his hero as an unknown errand in the forest, who leaves Faith, his wife of three months. In this journey, he meets a man, who carries a serpent as staff in his hand. The image of thick forest in the story represents human mind with mixed feelings and beliefs. Gary Hoppenstand and Ray Broadus Browne observe; â€Å"Hawthorne’s symbolic forests reveal the very turbulence of the human mind† (Hoppenstand & Browne128). ... In this respect, critic Harold Bloom rightly comments that; â€Å"As Brown commences travelling, Hawthorne likens his forest path to the spiritual journey of a man questioning his religious faith† (Bloom 108). Brown feels he is flying through the forest with the help of an apple –wood decorated by the stranger for him. When they arrived in the middle of the forest at mid night, Brown sees the entire town people gathered there. In a state of fear and anxiety, Brown identifies that the people celebrate witches Sabbath and a kind of uncertainty and doubts defeats him .As Elizabeth Reis rightly comments; â€Å" Goodman Brown’s first steps in to the woods symbolize the ambivalence of a faithful Puritan† (Reis 199). Brown’s anxiety reaches its zenith when he sees the ceremony to baptize the new comer in to the mystery of sin. With a sudden shock, Brown recognizes the new comer –Goodman Brown and his new wife Faith. Hawthorne depicts the character o f Faith as a symbol of extreme love in the story. She symbolizes the love between man and woman, the love and devotion from man towards the mighty God. It is through her character the author discloses his adamant belief in God. His own words clarify Brown’s loyalty and trust towards his wife Faith. He says; "she's a blessed angel on earth; and after this one night, I'll cling to her skirts and follow her to heaven" (Hawthorne 9). Readers have to note the fact that Hawthorne permits his protagonist to bring his strong belief back in God through the devotion and affection towards his beloved wife Faith. But in the dream he gets frightened and disappointed in the presence of wife. Similarly, Hawthorne illustrates the image of staff as a symbol of evil in human

Understanding the Childhood Essay Example | Topics and Well Written Essays - 2500 words

Understanding the Childhood - Essay Example The essay "Understanding the Childhood" talks about the maladjustment or maltreatment during childhood which more often than not surfaces in some form of societal contradictions and confrontations in a child’s later life. The paper also discusses a school, not as an institution that had strict administrative procedures. The primary right of a child is not to be affected by social prejudices and legal structures, if any, that might be prevalent against their parents. All actions taken by legal, social, governmental and non-governmental bodies that might affect children must be taken with the best interest of concerned children in mind. United Nations has also declared in its charter that, except under extraordinary circumstances, therefore, State should ensure that a child is never separated from their parents. The world body has also been unambiguous in its censure of illegal human trading in children and has directed State to take the most stringent measures to prevent any su ch nefarious activity. A child, like any other adult human being, will be entitled to freedom of opinion, thought and expression and will also be entitled to their right of privacy. However, Helen Penn draws our attention to the fact that notions of childhood is not the same in every region of the world and varies much wider than can be conceived by a Westerner. Just to place her argument in proper perspective, hence she draws the example of poverty as viewed in the Western world and elsewhere.

Initial Public Offerings Paper Essay Example for Free

Initial Public Offerings Paper Essay In order for a company to build their business, many pursue to either merge with another company or acquisitions from another company. Another option a company should consider when building their business is to make an Initial Public Offering. An initial public offering is the first sale of stock by a company to the public. A company can raise money by issuing either debt or equity (Know Finance., n.d.). Microsoft, Apple, and Samsung have stepped into the stock market by their IPO. These strides are what it takes to raise money and what roles help the company begin an IPO. Most corporations agree to an initial public offering with an investment banking firm by acting in the capacity of an underwriter. An investment banker is a person who works in a financial institution that primarily goal is to raise capital for companies, governments and other entities (Investopedia, n.d.). An underwriter is a person that provides several financial services that includes helping with assessing the value of shares and establishing a public market for first sales (Investopedia, n.d.). An underwriter responsibility is allotting securities issued to the public. There are several risks that are involved in a public offering. Initial public offering stocks is one of the risks involved in public offering (Financial Web, 2014). This is sometimes called going public because the stock is offered first to the public. Share, the risks of the company, can sometimes be profitable, but a risk too. An investor, shareholder, or individual may be at risks if they invest their money within a company that is going public for the first time (Financial Web, 2014). Pricing of good is one of the risks that are involved in a public offering. Pricing goods too high or too low is not acceptable in the public offering. Investors and shareholders will not invest in a company if there are any issues with the pricing. A firm and their investors will lose money their money if the price of goods is priced too low. This may cause investors to pull out of the firm corporation (Financial Web, 2014). Loss of income and revenue may sometimes make the underwriters hold the inventory and additional funds. Long holding period and lack of information are other risks that are involved in a public offering. Lack of information may cause investors to pull out of the firm because the firm failed to provide all of the documents and files. Long holding period may cause a decrease in stock price. The  U.S. Securities and Exchange Commission (SEC) protects the investors, maintain fair, efficient markets, orderly, and facilitate capital formation (Bridge Capital Inc., 2014). The SEC deals with industries by monitoring, managing the terms of sales by preliminary prospectus and setting rules and regulations for companies. Preliminary prospectus is when the company and the securities are issues to the firm. A firm will have provided their income statement, balance sheets, its current activities, and other documents that provide information about the firm. The Litigation Reform Act of 1995 (PSLRA) was put in act to increase the success in private litigation for securities fraud. References: Initial Public Offering (IPO) | Know Finance. (n.d.). Retrieved from http://www.knowfinance.com/ipo/ Investment Banker Definition | Investopedia. (n.d.). Retrieved from http://www.investopedia.com/terms/i/investmentbanker.asp Underwriter Definition | Investopedia. (n.d.). Retrieved from http://www.investopedia.com/terms/u/underwriter.asp Financial Web. (2014). Retrieved from http://www.finweb.com/investing/therisksofinitialpublicofferingstocks.com Bridge Capital Inc. (2014). Retrieved from http://bridge.com

Following Janies Developement in Their Eyes Were Watching God Essay ex

People grow and develop at different rates. The factors that heavily influence a person's growth are heredity and environment. The people you meet and the experiences you have are very important in what makes a person who he/she is. Janie develops as a woman with the three marriages she has. In each marriage she learns precious lessons, has increasingly better relationships, and realizes how a person is to live his/her life. In Their Eyes Were Watching God, by Zora Neale Hurston, Janie's marriages to Logan Killicks, Jody Starks, and Tea Cake are the most vital elements in her growth as a woman. Janie's marriage to Logan Killicks was the first stage in her growth as a woman. She hoped that her obligatory marriage with Logan would end her solitude and desire for love. Right from the beginning, the solitude in the marriage shows up when Janie sees that his house is a "lonesome place like a stump in the middle of the woods where nobody had ever been" (20). This description of Logan's house is symbolic of the relationship they have. Janie eventually admits to Nanny that she still...

Sex and Gender in Twelfth Night

Sex and Desire The nexus of gender, desire and sexuality have long been a source of considerable interest, but no more so than in the plays of William Shakespeare. Specifically, in their original production and for some time afterwards, common practice dictated certain roles for women and men. Analysis of these roles yields interesting insights regarding the value of women and how the relative devaluing of women shaped sexual desire and normal gender roles. In this paper, I will attempt to illuminate several features of Shakespeare’s Twelfth Night that have bearing on human desire.Before identifying significant features of Shakespeare’s plays in general and Twelfth Night in particular that have bearing on the question of gender roles and the shaping of desire, it will important to remind ourselves about the cultural limitations for women of sixteenth century England. Callaghan reminds us that woman had no public life. Even in the home, they could rarely manifest charact eristics that are not consistent with the virtues: obedience, silence, sexual chastity, piety, humility, constancy, and patience. Those virtues taught women to not think for their selves, to not be agents in their world.In fact, educationalists in this time said that women were too cognitively limited to get a full education and too likely to be led by their own emotions than to think rationally. Tears were called â€Å"women’s weapons†, yet, in the right situation, it was perfectly acceptable for men to cry. However, it is interesting to note that in a lot of Shakespeare’s plays explore men’s insecurities about women. It shows that men fear losing control. In most of the heroines of his comedies, while they might have turned to their feminine roles in the end, they achieved a type of empowerment.In general it seems clear that women’s roles were severely limited inside and outside the home. How is this domestication of women revealed in Shakespeari an theatre? In the Twelfth Night? First, what is the significance of Shakespearian practice of allowing men to play the roles of women? In her criticism, Callaghan argues that Shakespeare is mocking women in Twelfth Night. She argues that Shakespeare specifically inserted a transvestite role to show that no matter what women do, they will eventually submit to a man. However, in my view, Shakespeare had none of this in mind when he placed that role in his play.He uses plot of gender confusion to cause chaos for his characters through love triangles, homosexuality, and â€Å"role switching. †   Ã‚  Ã‚   Second, how are we to understand Shakespeare’s plot twists that problematize gender roles? For examples, Viola washes up in Illyria after a ship wreck that she thinks took her brother’s life. She discovers Orsino is the authority in the land. After this discovery, she says to the captain: Conceal me what I am, and be my aid. For such disguise as haply shall becom e the form of my intent. I’ll serve this duke. Thou shalt present me as an eunuch to him.It may be worth thy pains, for I can sing and speak to him in many sorts of music (1. 2, 51-56) She is saying that she wants the captain to help her pass as a man. However, she knows that she cannot fully pass as a man so she must at least pass as a eunuch. This sets off a series of events that throws the characters into multiple love triangles and gender switching. For a while Orsino has been wooing Olivia by sending her notes, tokens, and sonnets. His subjects see him as flighty, soft, and slightly feminine. However, it seems like Curio is trying to turn it into a manly game by referring to it as a â€Å"hunt† (1. , 16). This is relevant because usually the theatrics are reserved for the women and their â€Å"women weapons†. Some time after this, when Viola has been introduced as â€Å"Cesario,† Orsino sends him (her) to, yet again, try to woo Olivia. However, none of them saw Olivia falling in love with Viola’s masculine character. Olivia experiences a gender switch when she steps into the usually masculine role of wooer in attempt to win Cesario’s heart. Perhaps the biggest thing that would have upset a traditional structure is the fact that Olivia might actually be in love with a women.Of course, Shakespeare tries to make an excuse for this by having Olivia ignorant to Viola/Cesario’s real gender. However, in Olivia’s first encounter with Viola/Cesario she remarks upon the typical feminine qualities. In Act three, scene one Olivia says: O, what a deal of scorn looks beautiful in the contempt and anger of his lip! A murderous guilt shows not itself more soon than love that would seem hid. Love’s night is noon-† These words allow the audience to suspect but not assume that she knows of Viola’s true gender but chooses to love her anyway.In fact, her talk of guilt has the audience questioning whet her or not she is feeling guilty of her homosexual feelings for another woman. Even though Shakespeare does not openly express the plot as a homosexual scenario, there is much evidence to back up that it is the case. For example, Olivia says â€Å"I woo† when addressing Viola as Cesario. The way she speaks to Cesario mimics the contemporary traditions perfectly. The audience may see a man dressed as a girl that is pretending to be a man as Shakespeare mocking woman; However, this is not so.The fact that Viola can successfully pull off the switch is tribute to that. It can’t be simple to pretend to be a man, even one that is a eunuch. It shows that she is a strong female character. All of these examples show that the play is full of strong female characters who are able to successfully switch roles. Even though Olivia’s â€Å"role† is switched back with the appearance of Viola’s twin brother, Sebastian, she is still left with a feeling of empowermen t by the experience. Shakespeare never really solves any of these issues. Rather, he lets them open and ends the play with humor, rather than confusion. Mistal

Bendigo Bank Head Office

In a close outlook, one would perhaps be attracted by the attractive nature of the Bending Bank Head Office. The building is in a potential and attractive architectural design with various environmental friendly features. Its feature is perhaps a potential tool that promotes the facets of going green to protecting the environment. What specific feature can be ascribed to this building? Are they potential tools towards protecting the environment? However, these questions are adequately answered by the physique of the building. The architectural design is provided to be environmental friendly.(http://www. plugger. com. au/view/1847308/) The building is smartly located in first 5 Green star building, which is one of the Australian cities. By its physical outlook, the bank’s main building comprises of six storeys, the ground, four office floors and a car park. The floors assigned for the office has a leasable area which is approximated as been 13577 square meters. This building is architecturally linked to the former building for the bank’s Head office which therefore provides office space specification of around 16000 square meters. (http://www.plugger. com. au/view/1847308/) The architectural component of the building comprises of various ESD features that have come as an innovation to improve the potential relationship between the building and the environment. The features are many and provide a very attractive image of the building. These includes an under floor system of air conditioning, both gray and black system of water recycling, external systems of sun shades which are build on the western and northern sides of the building and internal blinds that are uniquely automated.Elsewhere, the building has windows of a double glazed capacity that provide deep sect of lighting within its framework. It has a light dimming compensation system for the daylight, which is made of a unique architectural perimeter zone. (http://www. plugger. com. au/view/1 847308/) A system of collecting rainwater is evident which creates saving of water for use in various processes within the building. It has an attractive package of workstations and carpets as well as low paint emission that permit collective cleanliness and attractiveness in the building.A package of water heating system of solar energy provides a tool for energy saving within the building. Uniquely, it has an atria of two full length of height that are used in ensuring that the staff are placed within a domain of 8 metres in reach of the natural light. (http://www. bendigobank. com. au/public/Community/index. asp) The complimentary physical characteristics are perhaps an important tool that guides towards sustainable and environmental friendly situation. Firstly, the nature of the building is specially structured in making a reduction in power use by 50%.This is an important aspect in the campaign of going green towards saving the environment. Either, it has a potentially high qua lity in internal environment, which is provided by more light penetration and the substance of fresh air within its space. Its architectural design is specifically made to improve the productivity of its staff through high standard working conditions. It has features aimed at both waste and water recycling to keep the environment clean. The material used for its coating and furnishing are of high environmental friendly standards permitting reasonable condition.It has been rated as a 5 Green star building due to its high architectural environment. (Karlson, Michael, 2005, 98) Generally, Bendigo Bank is focused on the community and the general environment. The development of its new office was to capture the ideal essence of the reflection that it has towards the environment and general high conditions for work by its staff. To meet this challenge, it has a compound of high quality and a location that is friendly to its staff in terms of the environment. It has ensured high quality in door air condition and saving structures for water and energy.Achieving this goal was contributed by its choice of excellent builder and architects, which worked together with the bank’s administration as a team. (Gray, Geoffrey, 2001, 66) Work cited Bendigo Bank’s 5 Star Green Building In Regional Australia Retrieved on 8th May 2008 from http://www. plugger. com. au/view/1847308/ Bendigo Bank. Retrieved on 8th May 2008 from http://www. bendigobank. com. au/public/Community/index. asp Karlson, H & Michael, H. The Natural Advantage of Nature. Earthscan, 2005, pp. 66 Gray, I & Geoffrey, L. A Future for Regional Australia: Escaping Global, Cambridge, Cambridge University Press, 2001, pp. 98

Essay on Political Parties and Interest Groups

Essay on Political Parties and Interest Groups Essay on Political Parties and Interest Groups Essay on Political Parties and Interest Groups1). In your opinion, why do people tend to identify less with political parties? And does it matter?  Ã‚  Ã‚   People tend to identify less with political parties because people view political parties as complex bureaucratic structures, which have little to do with interests and needs of the average people. In addition, people perceive political parties as institutions that stand for certain ideological framework. The lack of identification of people with political parties raises the problem of the widening gap between the political elite and people.   2). Name three corporations that spend a lot of money (for 2013) to lobby the government and that get their views supported through the approval of policies.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Companies lobbying their interests in the US rely heavily on the government contracts. In this regard, it is worth mentioning such companies as Boeing, General Electric and Google. Boeing and General Electric are traditional companies oriented on lobbying. At the same time, Google is a new player but role of such companies as Google in lobbying is likely to increase in the future.   3). Does the government have a right to regulate the money spend to lobby it (govt)? Why/why not?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The government does not have the right to regulate the money spend to lobby because lobbyist groups emerge respectively to the emergence of interest groups. Each interest group stands for its own interests. The government regulation of money spend on lobbying will create unfair condition for lobbying that may put some companies into an advantageous position, while others can fail to maintain the fair competition in the market.

Using the Italian Past Perfect Subjunctive Tense

Using the Italian Past Perfect Subjunctive Tense To complete the fourth of subjunctive-tense verb forms, theres the congiuntivo trapassato (referred to as the past perfect subjunctive in English), which is a compound tense. Form this tense with the congiuntivo imperfetto of the auxiliary verb avere or essere and the past participle of the acting verb. Forming the Compound Tense The compound tenses (i tempi composti) are verb tenses that consist of two words, such as the passato prossimo (present perfect). Both the verbs essere and avere act as helping verbs in compound tense formations. For example: io sono stato (I was) and ho avuto (I had). Auxiliary Verb Avere In general, transitive verbs (verbs that carry over an action from the subject to the direct object) are conjugated with avere as in the following example: Il pilota ha pilotato laeroplano. (The pilot flew the plane.) When the passato prossimo is constructed with avere, the past participle does not change according to gender or number: Io ho parlato con Giorgio ieri pomeriggio. (I spoke to George yesterday afternoon.)Noi abbiamo comprato molte cose. (We bought many things.) When the past participle of a verb conjugated with avere is preceded by the third person direct object pronouns lo, la, le, or li, the past participle agrees with the preceding direct object pronoun in gender and number. The past participle may agree with the direct object pronouns mi, ti, ci, and vi when these precede the verb, but the agreement is not mandatory. Ho bevuto la birra. (I drank the beer.)Lho bevuta. (I drank it.)Ho comprato il sale e il pepe. (I bought the salt and pepper.)Li ho comprati. (I bought them.)Ci hanno visto/visti. (They saw us.) In negative sentences, non is placed before the auxiliary verb: Molti non hanno pagato. (Many didnt pay.)No, non ho ordinato una pizza. (No, I didnt order a pizza.) Auxiliary Verb Essere When essere is used, the past participle always agrees in gender and number with the subject of the verb, so you have four endings to choose from: -o, -a, -i, -e. In many cases, intransitive verbs (those that cannot take a direct object), especially those expressing motion, are conjugated with the auxiliary verb essere. The verb essere is also conjugated with itself as the auxiliary verb. Here are a few examples of the trapassato congiuntivo: Speravo che avessero capito. (I was hoping they had understood.)Avevo paura che non avessero risolto quel problema. (I was afraid they hadnt resolved that problem.)Vorrebbero che io raccontassi una storia. (They would like me to tell a story.)Non volevo che tu lo facessi cosà ¬ presto. (I didnt want you to do it as soon.) Trapassato Congiuntivo of the Verbs Avere and Essere PRONOUN AVERE ESSERE che io avessi avuto fossi stato(-a) che tu avessi avuto fossi stato(-a) che lui/lei/Lei avesse avuto fosse stato(-a) che noi avessimo avuto fossimo stati(-e) che voi aveste avuto foste stati(-e) che loro/Loro avessero avuto fossero stati(-e)

BUS475 Final Strategic Plan and Presentation Essay

BUS475 Final Strategic Plan and Presentation - Essay Example Regardless of the business type established; it is pertinent to appreciate the two fundamental components of strategic planning, i.e. long-term objectives and the all-inclusive strategy.These objectives and strategies help management to predefine organizational objectives. Long-term objectives refer to results the organization seeks to attain over a certain period, for instance, a five-year period. Grand strategies, on the other hand, are the thorough approaches that guide organizational actions aimed at meeting the long-term objectives The establishment of these objectives and targets centers on the firm’s mission, values and vision. Some notable strategies that enable the achievement of HBR’s goals and managing the changing environment include the following: Financial Strategies The spa’s main objective is to become the preferential spa where customers go to enhance their natural beauty. HBR also aims at increasing its market share by at least 9-12% in the next two years while also operating on high revenue and low costs. HBR will establish tactics to provide a balance between its income and expenditure. HRB will base its calculation of the preferred profits on the evaluation of desire and price percentiles of profit. HBR will use the strategy of return on investment to maximize the use of financial resources and reduce expenses efficiently. Technology Strategies In keeping up with modern technologies, the spa will achieve its objectives in an effectual manner. The firm will continually upgrade and appreciate the latest software information technologies that have immense impacts of the beauty industry. These technologies will help HBR to share accurate and timely information with all stakeholders. Some vital information technologies, which HBR will have, include intranet networking, the Internet, e-mail, fax, telephones and mobile phones. IT strategies ensure HBR provides services to its clients throughout the day. Technologically, the sp a will position itself strategically by having the latest online reservation and payment services for busy professionals (Wilson & Gilligan, 2005). Marketing Strategies HBR’s marketing objective is to generate awareness of the spa and cater for persons with the desire to be pampered and rejuvenate their innate beauty. HBR aims at offering the best possible beauty experiences to its customers to ensure high referrals. HBR intends to be a magnet for both middle and high income earners by providing tailored packages to suit their demands and financial abilities (Hitt, Ireland & Hoskisson, 2008). These individuals may opt for the complete beauty package that includes a full seaweed body scrub, facial, manicure, pedicure and makeup application or one or two of these services. Irrespective of the package clients choose; HBR will offer its clients the best possible services with the utmost professionalism. HBR will use promotional programs such as gift cards at subsidized rates, adv ertising, especially in social media sites and malls, online marketing and print and electronic media. The firm will also offer complimentary facials to all new clients to retain them for the long term. Monitoring and Controlling In HBR, the implementation of strategic plans is extremely vital since control and monitoring are essential to the accuracy of the strategic implementation plan. Some crucial monitoring and controlling tools include the following: 1. Development Behavioral Control System is crucial to the exemplary performance of HBR’s strategic plan. HBR will monitor its operating procedure, standards, rules and regulations. HBR will control the implementation of policies guarding ethical and legal frameworks and human resources. This control program is viable in ascertaining the relation between the activities of HBR and the outcomes (Wilson & Gilligan, 2005). 2. Development of a quality control system is also an effective monitoring and